BLOG // 09.25.2015
Whether you know it or not, PR is a critical part of your business. What’s more, that old adage, “Any PR is good PR” is simply untrue… especially in sensitive industries like healthcare and finance. In fact, it’s best to help shape the narrative before your audience (or another organization) does it for you. By carefully crafting a message that is promoted (online, broadcast or in print), you can consciously affect the way your business is perceived. And, if you’re not already making PR a priority, you may be your own worst enemy by making these common mistakes.