Whether you know it or not, PR is a critical part of your business. What’s more, that old adage, “Any PR is good PR” is simply untrue… especially in sensitive industries like healthcare and finance. In fact, it’s best to help shape the narrative before your audience (or another organization) does it for you. By carefully crafting a message that is promoted (online, broadcast or in print), you can consciously affect the way your business is perceived. And, if you’re not already making PR a priority, you may be your own worst enemy by making these common mistakes.
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McDaniels Healthcare Marketing, a communications firm headquartered in Pekin, Ill., recently received 7 Pinnacle Awards in a ceremony sponsored by its peers. The ceremony was recently held in Chicago, Ill., as part of the annual conference for the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR). Each year, the Pinnacle Awards are presented for excellence in healthcare marketing and public relations.
Pekin Insurance engaged our team to produce another series of videos to promote specific types of insurance, coverage enhancements and value added services.
Our latest video markets their business loss services. The video was shot with local talent and volunteer employees at KMI in Pekin. Many thanks to all who worked on this great video! Enjoy.