Think shopping is the only thing the internet is good for? Think again – looking for health info stays in the top 3 every time. People want to find healthcare info easily, a la Mayo Clinic. When Facebook members got the ability to specify organ donor status, registration went up 21-fold – and now Facebook’s considering a healthcare presence. What does it mean to you?
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There’s something to be said for reinvention. For keeping it fresh. The challenge, at the same time, is keeping it real – and relevant. Therein lies the rub. And there, it’s easy to lay a big fat egg. To avoid it? Hear your market, listen to your customers and live your values. Major brands, sadly, tend to be some of the best examples of the worst.
SEO programs are becoming a critical component to successful web content. By not understanding Google’s latest algorithm update, Hummingbird, you can significantly impede your web presence. Recently, McDaniel’s presented at the annual ISHMPR Healthcare Marketing Conference and helped dissect and navigate the best way to feed your Hummingbird.