Got a ho-ho-holiday hangover coming off the most wonderful time of the year? Feeling like you missed the window for social media advertising? (After all, holiday shopping generates the most hits for social media advertising.) Fear not, seasonality isn’t limited to end-of-the-season holidays when it comes to social media. So how do you know when to plan your hits?
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There’s something to be said for reinvention. For keeping it fresh. The challenge, at the same time, is keeping it real – and relevant. Therein lies the rub. And there, it’s easy to lay a big fat egg. To avoid it? Hear your market, listen to your customers and live your values. Major brands, sadly, tend to be some of the best examples of the worst.
SEO programs are becoming a critical component to successful web content. By not understanding Google’s latest algorithm update, Hummingbird, you can significantly impede your web presence. Recently, McDaniel’s presented at the annual ISHMPR Healthcare Marketing Conference and helped dissect and navigate the best way to feed your Hummingbird.