No man is an island, but never does it feel more like it than when you’re THE marketing department. As a one-person department, you’ve got it all… all the decision making, glory, strategy, pressure, responsibility, planning. To say it’s a lot would be stating the obvious, but the sheer workload seems to justify it. While you may not have the luxury of building a fully staffed multi-person department, that doesn’t mean you can’t accomplish just as much. It starts with a few productive habits…
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Ever been to a website and just been baffled because it’s obviously outdated? Then what’d you do? We’d bet dollars to donuts you went elsewhere for fresh (and likely competitive) content. People don’t come back to old content. And since return visitors are eight times more likely to make online purchases, the motivation is more than there..
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