• Does Anyone Remember Your Brand? But it's not enough to think, it's what we think about, it's how we think. The unthinking route is easy and well-trampled. Thinking on autopilot is the same-old, it's exactly what you would expect. The way we think gets your audience to sit up and take notice; we inspire your audience to think about your brand.
    • We Are Always Thinking... The process of creating is similar to architecture. We test for potential weak spots and plan for the many variables that can negatively affect your brand. We start with knowledge as a foundation and we build with ingenuity reinforced with imagination. All elements work together harmoniously to create strategically oriented, memorable and brilliantly executed marketing messages.
    • Nothing Hits Home Like Measured Results. We aim to employ smart communications that actually work. Evaluation gives a reference point to measure attitudes, inquiries, recall and more. When the tiniest alterations cause major changes in consumer behavior, it's important to know when, where, what, how and why.

    • The 4-1-1 on Social Media Calendars

      You got the 4-1-1? (Insert hipster slang voice here.) It’s hard to know if you aren’t mapping out your social media and treating it like a real part of your marketing strategy, rather than the red-headed stepchild your boss’ grandson works on when he’s home from college or interning twice a week. Social media can seem deceptively easy: Click, post, tweet, voila, visibility and you’re done! But if you don’t have a calendar, how can you know if you’re following the 4-1-1 rule to be successfully social?

      Click for the full story

    • McDaniels Marketing Receives Two Illinois Excellence in Tourism Awards

      McDaniels Marketing recently received two Excellence in Tourism awards for work developed on behalf of the Galena/Jo Daviess Convention & Visitors Bureau. The agency won awards for “Best Leisure Collateral” and “Best Marketing Campaign” as part of the 2015 Illinois Governors Conference on Tourism in Chicago.

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    • Another Entertaining Video for Pekin Insurance Completed:

      Pekin Insurance engaged our team to produce another series of videos to promote specific types of insurance, coverage enhancements and value added services.

      Our latest video markets their business loss services.  The video was shot with local talent and volunteer employees at KMI in Pekin.  Many thanks to all who worked on this great video!  Enjoy. 

       

       

       

       

       
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