Leverage the search giant’s new “semantic search” algorithm for better SEO There’s a new bird in town, and it’s bringing new meaning to Mighty Mouse. No really. Some estimates say it affects 90% of worldwide Google searches. Touted as a small but powerful change, Google’s new Hummingbird algorithm actually interprets the underlying meaning of our searches, rather than focusing only on the keywords.
So in other words, this is a search engine that will understand the intention behind a search phrase, not just the most important words in it. It will take the entire string of words typed into Google and surmise the actual context of the question.
What’s different about this “semantic” (meaning-oriented) approach? Previously Google chased keywords, without paying that much attention to the other words in a search phrase, so if it saw “red rover” in the phrase “how do I play red rover,” it might hone in on “rover” and thus spit out “Land Rover”.
It’s a question Dr. Seuss just might have asked. After all, from his fertile mind came the Elephant-Bird, Fizza-ma-Wizza-ma-Dill and countless other creative creatures, all previously unheard of and wildly successful.
Thinking like Dr. Seuss pays off here, particularly for those bound to the strategy of yellow pages, print, billboards, repeat. Print pays off time and again, and yet the Internet continues to be the fastest-growing ad medium, projected to encompass nearly 25% of ad spending by next year. In fact, some researchers predict digital ad spending will be more than the combined total spent on magazines and newspapers by 2015.
Needless to say, we get very pumped when we partner with clients who have great vision. Our team recently produced two videos for Pekin Insurance you need to check out. These videos are designed to appear on Youtube and on their website exclusively… communicating problem solving policies and insurance options.