Whether you know it or not, PR is a critical part of your business. What’s more, that old adage, “Any PR is good PR” is simply untrue… especially in sensitive industries like healthcare and finance. In fact, it’s best to help shape the narrative before your audience (or another organization) does it for you. By carefully crafting a message that is promoted (online, broadcast or in print), you can consciously affect the way your business is perceived. And, if you’re not already making PR a priority, you may be your own worst enemy by making these common mistakes.
Click for the full story
McDaniels Marketing recently received two Excellence in Tourism awards for work developed on behalf of the Galena/Jo Daviess Convention & Visitors Bureau. The agency won awards for “Best Leisure Collateral” and “Best Marketing Campaign” as part of the 2015 Illinois Governors Conference on Tourism in Chicago.
Pekin Insurance engaged our team to produce another series of videos to promote specific types of insurance, coverage enhancements and value added services.
Our latest video markets their business loss services. The video was shot with local talent and volunteer employees at KMI in Pekin. Many thanks to all who worked on this great video! Enjoy.