Creative Copywriter

Reports to: Vice President

Position Summary:

This position is a critical component of the Creative Team and works closely with the creative director, other copywriters, and account managers. The work involves developing concepts and copy to be used in a wide variety of projects for business-to-business and consumer marketing communications. Projects may include print, broadcast, and outdoor advertising; collateral materials; corporate identity manuals; displays and exhibits; videos, newsletters; press releases; and promotional tools. Our copywriters are also involved in writing copy for digital marketing projects, such as websites, e-blasts, e-newsletters, billboard/banner ads, and social media.

Copywriting

The development of creative concepts through finished copy that best communicates the client’s message... following set marketing goals...keeping consistent with an established image. Work within a time-management system in order to meet all deadlines and keep billable hours. During the creative process, submit all rough copy and concepts to the creative director, keeping supervisor informed and updated on progress. Assisting with production of audio and video projects will also be required.

Editing & Proofreading

Edit rough copy, checking grammar, punctuation, etc.; proof final copy, layouts, and finished art in order to catch errors and check corrections. As “master proofreader,” coordinate other proofreaders to ensure that jobs are as accurate as possible in terms of content and style.

Directing Photo and Video Shoots

This includes travel to remote locations.

Client Contact

Engage in client contact when required; developing a rapport and maintaining a professional relationship as assigned by AEs.

Working with Others

Cooperate and work with others on the creative team.

Job Responsibilities:

• Attends creative team meetings scheduled by the Creative Director or in some cases the Account Executive or Account Manager, per the company’s designated creative process
• Contributes to discussions regarding clients’ projects
• Gains a deep understanding of each client, including strengths, weaknesses, opportunities, threats, target audience, and competitor activities
• Develops and writes proposals and pitch documents to help land and retain business
• Can think strategically and creatively
• Works well independently, but also works collaboratively with others as needed
• Partners with art directors on brand and concept development
• Writes and edits marketing communications copy from conception to completion
• Prepares copy concepts and copy drafts for internal/client review
• Contacts clients directly as needed and when instructed to do so
• Helps to produce and direct audio and video production
• Incorporates client feedback as appropriate
• Acts with the client’s best interests in mind
• Contributes to RFP responses and client presentations
• Keeps up to date with trends in marketing communications

Education Required

• Bachelors degree in Advertising, Marketing or English
• Experience/Expertise Required
• Has some creative experience either in school or in the workforce of 2 years
• Takes initiative on projects and works independently without oversight
• Can manage multiple projects simultaneously
• Can write for wide-ranging mediums and different industries
• Demonstrates intelligent writing and strong analytical and conceptual thinking
• Has superior knowledge of grammar, spelling and punctuation
• Knows how to become an instant expert in each topic through diligent research
• Displays strong project management and proofreading skills with excellent attention to detail
• Picks up on technical things quickly; is good at learning new industries, companies, products and services pertaining to a client’s business
• Can research, analyze, organize, and arrange information in a concise and effective manner while keeping the target audience and project objectives in mind
• Has finely honed interviewing skills
• Can craft a message so that it makes sense to a specific audience
• Is able to generate clear, persuasive copy
• Has a proven ability to create award-winning work
• Displays excellent word-processing skills
• Possesses excellent interpersonal and communication skills
• Exhibits innovation, curiosity, and a strong work ethic
• Public speaking and presentation skills (to assist with client meetings/presentations)
• Proficient in Microsoft Office and website CMS products
• Is experienced in scheduling, managing and directing audio/visual production
• Possesses a positive attitude – team player, servant mind-set

Full Time Position is based at our main office in Pekin, IL (Peoria IL Metro area) 

Compensation and Benefits*: 

• Competitive Salary or Hourly Pay with Flex Time Available
• Quarterly Performance Bonuses
• Year End Bonus
• 401K/Profit Sharing Program
• Blue Cross Blue Shield PPO Healthcare Coverage
• Group Dental available at employee cost
• Cyber Liability Insurance
• Pet Insurance (at group rates)
• Paid Time Off
• Holiday Pay
• Group outings and events
• Continuing education
• Fun travel opportunities
• *Eligibility requirements apply. See employee handbook.