Position: Media & PR Director/Project Manager
Reports to: President
The Media & PR Director position requires a high level of detail and organization. You will communicate with a variety of resources both within the agency including numerous external vendors and the media. You will have 5 main areas of accountability: media and print buying, public relations, project management, client support, and quality control.
Media & Print Buying (Broadcast/ Print/ Outdoor/ Online, Direct Mail)
As a Media Buyer, you will work with Account Executives and Account Coordinators to determine the best plan of action for media campaigns and print projects.
- Responsible for planning, negotiating, implementing, and monitoring client-advertising schedules, preparing recommendations/plans for presentation.
- Purchase television, radio, and print media for all accounts with clerical assistance when needed.
- Identify and recommend traditional and digital options for inclusion in client media plans.
- Provide online ads in a timely manner and monitor for correct placement.
- Provide online performance data for scheduled client reports.
- Develop rationales for media recommendations.
- Traffic client media schedules, prepares space orders, taglines and distributes ad material to appropriate media.
- Ensure that completed, approved buys are properly recorded.
- Keep a file of active client schedules and monitor them closely through tear sheets, monitoring television & radio schedules, and reviewing affidavits of performance. Negotiate appropriate make-goods when necessary. Contracts/ Confirmations are to be checked against original order. Traffic and budget records are to be kept up-to-date monthly to ensure accuracy in billing.
- Maintain appropriate relationships with media representatives.
- Maintain an up-to-date and active file on all local media outlets.
- Monitor media happenings such as format/programming changes, rating wars, etc.
The responsibilities of this role encompass ensuring projects are priced and managed accordingly to Agency standards. You will successfully execute these job functions by establishing a professional, non-biased, working relationship with a variety of outside vendors and award work to those who give best value: price, delivery dates, and service.
- Estimate creative production work.
- Maintain current price sheets.
- Research new vendors.
- Keep track of all jobs in and out of house and inform AE’s of status. Provide solutions to deadline issues. Cross-check invoices to quote to ensure consistent pricing.
- Check quality of all print and production items shipped to the agency on receipt prior to delivery to client.
- In the case of exhibits and displays, these are to be unpacked, assembled, checked for fit and finish, photographed for reference, repacked and then delivered to client.
- In some cases, the client may require assistance with exhibits and displays, so attendance at trade shows is occasionally necessary.
Client Contact / Service Support
Be available for any client inquiry or question pertaining to media or projects activity. Attend outside functions and planning meetings when requested by AEs. Make presentations of media proposals. Take client calls in absence of AE’s regarding projects and campaigns.
In general, develop and maintain an image of competence and professionalism within the media and vendor community while maintaining integrity. Client media schedules are a "closed book" to reps and discussed only as they pertain to specific activities within that reps sphere of influence. Relevant competitive information provided by reps or editors is to be treated as confidential to the agency and its clients only so as not to become considered a source of rumor. At all times, remember that this position is perceived as the agency speaking for the client in an official capacity.
Editing and Proofreading
- Proofs final copy... checking grammar, punctuation, pre-flight, etc.; proof final layouts, and finished art in order to catch any possible errors.
- Follow routing procedure.
- Sees that every job has the appropriate signatures.
- Thin and close out job envelopes in preparation of final billing and filing.
For assigned clients, coordinate and ensure proper implementation of scheduled press releases and story pitching. Edit media lists for assigned clients to ensure optimum coverage with minimum duplication and/or unrelated media. Monitor annual editorial cards to identify key issues that can be inter-related with the client’s advertising schedule.
Develop and maintain an active and professional relationship with editors. Responsible for phone follow up when needed to “prod” for coverage within professional boundaries. Goal is to become a preferred source for editors looking for general information related to client activities and product-specific information when possible. Review all incoming publications and websites for campaign results and competitive activities.
- Bachelors degree in marketing or public relations
- 5 years of experience in media or related field
- Willingness to go above and beyond for client and agency success
- Team player
- Great ability to multi-task
- Competitive Salary plus incentive pay
- 401K and Profit sharing
- Health insurance
- Group dental insurance
- Discounts on pet insurance
- Paid time off plus paid holidays
- Holiday and year-end bonuses
- Flexible hours
- Fun, fast-paced environment
- The opportunity to work with some really cool, talented people who know how to get results.
- Learn multiple industries including healthcare, agriculture, finance, tourism and more.
*See employee handbook for details and eligibility requirements
Updated November 2019