Our first step was getting to know their business so we could develop a customized marketing plan to increase website traffic and ultimately new business. The SEO-optimized, mobile-friendly website combines information about the company’s methods and services with facts about each pest. Eye-catching art and playful text help put customers at ease. (If you want to know whether it’s true that the average person swallows eight spiders in his or her sleep each year, or how soon a baby mouse is old enough to have babies of her own, their new site has the answers!)
As they say, build a better mousetrap and the world will beat a path to your door. But how do you let the world know about your better mousetrap? You do it by optimizing the website to the latest search engine algorithms, so the search engine spiders can easily crawl the site and present potential customers with the information they need. A pest control site that is friendly to “spiders” — imagine that! The new site launched in February 2017. In April, in support of the new website, we launched their Google Ads campaign, including both search and display programs, designed to capture consumers at key points in the buying cycle. The results speak for themselves: a 722% increase in web traffic between April 2016 and April 2017. How? Members of the McDaniels Marketing creative team came up with an attention-getting design to catch the eye of anyone with a pest control problem: Each pest was incorporated into an iconic Ghostbusters-style red circle and slash. If you were searching for help with a rodent infestation and this ad popped up on your phone, would you click?
“We get a lot of compliments on the website. From the writing to the pictures, McDaniels knocked it out of the park. It was professional all the way. That’s what we want our customers to see. Most of our customers say they found us on the Internet. We feel really strongly that our new website has increased our business. We’ve seen our ad dollars turn around completely from the phone book to online. We’re seeing results, and that’s what we want. Customers say they Googled ‘pest control in Peoria,’ and they found us. Nobody tells us our ad in the yellow pages is nice. We’re dropping our phone book ads and depending on our website and online ads.” – Kevin