Ever heard of "digital sawdust"? Now is the time to start making content that creates content.

We’ve all heard the phrase, “content is king.” And while we’d love to claim that as an original “McDism” (yep, we just made that word up), Bill Gates is the man who wrote this little gem of advice first. At the time, he was describing the future of the Internet — it was 1996 after all — and how it would be used as the “marketplace for content.” Sounds poetic, doesn’t it? Well, he was right. Today, the Internet is used so much as an information resource that the term “google” has been added to the dictionary. As for the content available, it comes from everywhere. McDaniels Marketing will help you create content that engages your target market and positions you as one of the industry leaders “everyone should follow.” We'll even show you how to put your "digital sawdust" to use! 

Blog Posts

Blogging is a great way to show your organization’s voice and give your target market a little more value-added information. But don’t get stuck in the content rut and post the same thing all the time. We’ll help you change it up to include a mix of instructional posts, personal spotlights, new video/image highlights, Top 5 lists or life hacks, newsjacking and straight-up entertainment. Then we’ll monitor your web traffic and social shares to find out which style of posts your audience likes best and build more of those into your strategy. 


More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube. Video posts on Facebook have a 135% greater chance of being organically shared than photo posts. Video is taking over, but our scriptwriters, videographers, directors and post-production team can help make sure you don’t get left behind. Piqued your interest, yet? We thought so… check out what our video team can help you do and some of our favorites. 

Email Marketing

If you want your email marketing to look like TS Elliot, Leonardo Da Vinci and Mark Zuckerberg collaborated to personally email your entire address book, then look no further. Using eblasts and enewsletters, we deliver a high open rate and encourage your target market to take action. 

Social Media Posts

As digital marketing evolves and social media takes on an even bigger role in the mix, developing content for social media posts is also something in which you should up your game. Deploy our team, and we will create posts that engage your target market to like, love, ha-ha, comment on and share, then do it all over again to keep them coming back for more. We’ll even help you create strategic micro-content that leads visitors on a multi-channel digital sawdust hunt to learn more about your brand and what you offer. 

Ready for more content?

Our content writers, programmers, video teams and social media experts are ready to help! Contact us today.

Sign up for our blog feed today.

* indicates required