The public eye never blinks. And just like your high-def TV, every wrinkle, blemish or stubborn cowlick is in clear view and magnified! That is why offering public relations is so important to our agency. We take a proactive approach to PR with an emphasis on story pitching to the right editors and writers along with steady follow-up by our PR director to assure measurable earned media results. Our integrated services also include press releases, press conference planning, crisis management, talking points, presentations, newsletters and pitching speaking engagements for your team at trade shows or conferences. And we’ll help you continually monitor your image in the media and on social media so that you’re emphasizing your best features (and being proactive about those not-so-pretty moments).
We tap into PR and Reputation Management Platforms like Muck Rack, Cision, PR Newswire, Social Mention, Awario and much more. To deliver a smart strategy, you need intel.
Harness the power of social media by hiring an influencer! Influencers are social media experts who have a track record of driving the purchasing decisions of users. At McDaniels Marketing, we hire influencers to experience what our clients have to offer and tell their followers about it. We train them to see what we see: our clients are one of a kind. Using the Klear platform allows us to find and vet hundreds of influencers to find the one that we think would be the best match for our clients. Influencer marketing has become a very powerful tool in public relations as it allows you to build trust with your target audience by getting an endorsement from someone that your audience trusts. Let us be your guide in this cutting-edge public relations strategy.
Our proactive PR strategists are ready to help! If you are ready to make sure the public knows what makes your organizations one-of-a-kind and reach an even wider audience, reach out to our Media & PR Director Bridget Norman at bnorman@mcdmarketing.com or contact our office.