Healthcare Marketing

Let's get right to it.

Why McDaniels Healthcare Marketing?

McDaniels Healthcare Marketing is one of the most experienced healthcare marketing, design and web development firms in the Midwest, having worked with more than 100 hospitals and physician groups since 1989, as well as numerous community-based nonprofit organizations. We specialize in developing comprehensive marketing communications plans that meet challenges head-on. The healthcare business isn’t easy, so you need a partner to help you build and sustain your organization well into the future. It all starts with careful research and a solid plan of action.

Our integrated campaigns not only cause people to take notice — they also deliver powerful results. 

• A better-educated patient base
• Market share improvements
• Enhanced employment brand to attract and retain a better workforce
• Improved physician referral patterns
• Expanded fundraising for more capital investment into life-saving technology and facilities.

How do we make that happen?

McD is like pushing the easy button to achieve something that isn't easy at all.

• Build a strategic marketing plan based on facts. We conduct preliminary research and identify key areas to market so you achieve the best ROI.
• Grab attention with captivating words, pictures, videos and social media posts. We get patients to think of you first when it comes to their health by crafting content that tells your story and stays authentic to who you are and what you do.
• Establish your facility as the healthcare resource for your community. We engage patients with a responsive website and active social media presence by creating health-related articles, sharing information about new technology and showcasing positive patient experiences.
• Blend digital efforts with the right mix of other media. We get you in front of the right target audiences with the latest retargeting techniques from Google, along with video pre-roll advertising, streaming radio and social media advertising.
• Leverage new providers, technology and upcoming events to earn more media coverage. Our PR team can deploy clever and aggressive PR tactics to secure more earned media for your organization.
• Stay in front of people with news and upcoming events. Special event eblasts, health and wellness newsletters and hosted community health events all help keep people talking about your services.
• Build your Foundation into a fund-raising machine through powerful materials, websites and successful events and capital campaigns.

• Be found when and where patients are searching. We apply healthcare-specific SEO and GEO strategies to improve visibility in local and AI-driven search results, helping the right patients discover your services at the right time.

• Highlight your providers and services. We create custom provider and service modules that make it easy for patients to find, trust, and choose the right care team.

• Drive demand with targeted PPC. Our healthcare-focused paid search and display campaigns reach high-intent patients while maximizing budget efficiency and measurable results.

• Protect patient privacy every step of the way. All digital strategies are built with HIPAA compliance in mind, ensuring patient data is handled securely and responsibly.

• Ensure access for every patient. We design and optimize websites to conform to ADA and WCAG accessibility standards, expanding reach while reducing legal risk.