Harness the power of social media by hiring an influencer! Influencers are social media experts who have a track record of driving the purchasing decisions of users. At McDaniels Marketing, we hire influencers to experience what our clients have to offer and tell their followers about it. We train them to see what we see: our clients are one of a kind. Using the Klear platform allows us to find and vet hundreds of influencers to find the one that we think would be the best match for our clients. Influencer marketing has become a very powerful tool in public relations as it allows you to build trust with your target audience by getting an endorsement from someone that your audience trusts. Let us be your guide in this cutting-edge public relations strategy.
We can vet influencers based on their audience and the likelihood of that audience connecting with your brand. Many factors will be evaluated, including demographics, activities of interest, where they live, etc. We can also compare potential influencers by the total estimated ROI each influencer can bring to the table.
McD Digital will track your campaigns on the Klear platform, the #1 Instagram Influencer Marketing Platform. Their advanced influencer tool ensures you’re partnering with influencers that promote your brand’s values. With industry leading features, Klear is the solution for ROI-driven Instagram campaigns. Using Klear, the McD team will research, vet and contact influencers through the platform. Our team will also measure the estimated media value and other key statistics generated from this valuable effort using campaign hashtags and mentions in the influencer’s posts.
Our proactive influencer marketing team is ready to help! If you are ready to make showcase your brand to a potential new market from a trusted source, reach out to our Media & PR Director Bridget Norman at bnorman@mcdmarketing.com or contact our office.