Crafting a good financial marketing plan takes more than having a money-savvy mind. You have to understand the end game, too. What do your products and services offer customers? Who is your target market and how do you reach them? But most of all, you have to know the why. Why would people want or need what you’re offering and how will choosing you make their life better or easier? McDaniels Marketing has been helping financial institutions, banks and insurance agencies answer these questions and more for over 50 years. Let’s get together and see how we can put our proven methods to work for you. We’ll help you stand out from the competition, establish you as a #1 financial resource and help build strong brand loyalty for the future, too!
In true McDaniels fashion, we are always open to teaming with existing in-house marketing teams. So when long-time clients, First Mid-Illinois Bank & Trust asked if we could help take their digital marketing program to the next level, of course, we said, “YES!” Using their existing creative and our expert knowledge on digital marketing, we were able to almost double their results for search ads in just the first month – and it took us less cash! Results continued to explode over the next year, averaging a click-through rate (CTR) of 21.07% for search ads (695.09% higher than the industry average of 2.65%) and 1.46% for display ads (342.42% higher than the industry average of 0.33%). Now that’s what we call a teaming success!
One of the key messages both financial and insurance organizations have to share is planning ahead. McDaniels Marketing helped Pekin Insurance stress the importance of planning ahead with this short customer testimonial about a widow that experienced an unexpected and sudden loss. In this video, McDaniels expertly weaves the message of how life insurance matters for everyone, even younger people, with an emotional take on the difference it can make in a difficult situation.
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Our experts are ready to do a total marketing makeover or collaborate with your existing team! Contact us today.