Healthcare Marketing

Healthcare Marketing that Engages

Healthcare marketing isn’t for every agency. But it is a specialty for McDaniels Healthcare Marketing. We’ve worked with healthcare networks, hospitals, addiction centers, clinics, and medical groups, helping them solve the unique challenges they face in marketing. In fact, we were among the first to provide digital healthcare solutions to facilities throughout the Midwest. We’ll help you answer and find solutions to key patient care challenges like: What is the competition doing? Where are patients going? Which doctors are in high demand and why? Will this service be covered by insurance? How are we doing on staff recruitment and retention? End result… your community will be talking about the exceptional care you offer, market share for targeted services will go up and patient satisfaction ratings will improve across the board.

Six ways McDaniels will get your marketing to a healthier place. 

  • Build a strategic marketing plan based on fact. Doing preliminary research and discovering key areas to market help you realize the best ROI.
  • Grab attention with captivating words, pictures, videos and social media posts. Get patients to think of you first when it comes to their health. Craft content that tells your story and stays authentic to who you are and what you do.
  • Establish your facility as the healthcare resource for your community. Engage patients with a responsive website and active social media presence by creating health-related articles, sharing information about new technology and showcasing positive patient experiences.
  • Blend digital efforts with the right mix of other media. Get in front of the right target markets with the latest retargeting techniques along with permission-based email marketing, video pre-roll advertising, and social media advertising.
  • Use new physicians, technology and upcoming events to earn more media coverage. Clever and aggressive PR techniques can gain your facility free publicity.
  • Stay in front of people with news and upcoming events. Special event eblasts, health and wellness newsletters and hosted community health events all help keep people talking about your services.

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