Destination Marketing that Inspires and Motivates

Catchy slogans set to kitschy music and travel brochures that only list facts are a thing of the past when it comes to destination marketing. Today’s travelers want something more. They want to feel a connection to the destination beyond what they can pull up on their smartphone. They don’t want facts and figures. They want to hear the stories… and get an authentic look at all you have to offer. That’s where we make a difference. McDaniels Marketing paints such a true picture of your destination that people not only come visit, but they also start seeing themselves living and working there, too.

st charles il visitor guide done for st charles cvb done by mcdaniels marketing st charles il visitor guide done for st charles cvb done by mcdaniels marketing

McDaniels helps increase hotel/motel tax revenue three years in a row!

Over a three-year period, McDaniels created and implemented numerous new marketing strategies including a new tourism website, an online magazine, print & digital advertising campaigns, eblasts, social media videos and an online directory — all with the goal of boosting visitor numbers and increasing motel/hotel tax revenue for the entire Galena and Jo Daviess County. Results improved across the board, including a 656% increase in mobile website traffic, over 20,000 video views and direct bookings from The Galena County Journal, and hotel/motel tax revenue up by an average of 6.3% three years in a row!

galena il tourism marketing website done by mcdaniels marketing


example visitor guides done for the tourism industry made by mcdaniels marketing


McDaniels will help your destination get dramatic results.

Vacant to Vibrant – McDaniels Captures the Story of Change


Let’s chat.

Our experts are ready to do a total marketing makeover or collaborate with your existing team! Contact us today.

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