Destination Marketing that Inspires and Motivates
Catchy slogans set to kitschy music and travel brochures that only list facts are a thing of the past when it comes to destination marketing. Today’s travelers want something more. They want to feel a connection to the destination beyond what they can pull up on their smartphone. They don’t want facts and figures. They want to hear the stories… and get an authentic look at all you have to offer. That’s where we make a difference. McDaniels Marketing paints such a true picture of your destination that people not only come visit, but they also start seeing themselves living and working there, too.
McDaniels helps increase hotel/motel tax revenue three years in a row!
Over a three-year period, McDaniels created and implemented numerous new marketing strategies including a new tourism website, an online magazine, print & digital advertising campaigns, eblasts, social media videos and an online directory — all with the goal of boosting visitor numbers and increasing motel/hotel tax revenue for the entire Galena and Jo Daviess County. Results improved across the board, including a 656% increase in mobile website traffic, over 20,000 video views and direct bookings from The Galena County Journal, and hotel/motel tax revenue up by an average of 6.3% three years in a row!
McDaniels will help your destination get dramatic results.
- Interviewing the locals and destination partners to define your location's unique lure.
- Executing the necessary visitor intercept research to get the pulse and make-up of the visitor population.
- Researching and developing a multi-layered marketing plan for the destination that meets your required objectives.
- Telling your story to the visitor - through captivating words, pictures and video... online and offline.
- Designing, building and writing informative, responsive websites that invite interaction.
- Planning and executing an effective digital marketing plan blended with the right mix of print and other media. This includes the latest retargeting techniques along with permission-based email marketing, video pre-roll advertising, social media advertising and so much more.
- Gaining more earned media coverage through clever and aggressive PR techniques that communicate the lure of the area to the press and travel writers/bloggers.
- Supporting your strategy with outstanding fulfillment materials such as visitor guides, restaurant/pub tour guides, special event eblasts, etc.
- Directing photo shoots, developing motivating, fun videos and social media content to engage the visitor.
- Hiring and training the right sales staff capable of hosting your operators, travel writers, and bloggers, as well as bidding on and landing meetings, conferences, and athletic tournaments.
- Hitting KPI's through efficient measurement tools and reports that are easy to understand and show the value we provide.
Vacant to Vibrant – McDaniels Captures the Story of Change
Our experts are ready to do a total marketing makeover or collaborate with your existing team! Contact us today.