Remarkably Uncommon Tourism Marketing

We help people find your place & fall in love with it.

We can attract more visitors, residents and new business investors to achieve your growth goals. There’s a lot of hard work and intelligent planning that must be accomplished before long-term success can be achieved. The road to that success is a journey. And like any successful journey, research, planning and prep must be implemented and with enough time to ensure a memorable and exceptional trip. Once all that is in place, we will have access to critical information and guidance to start building a real connection to your destination. Your potential visitors, residents and investors won’t feel that personal connection if our team hasn’t experienced it for themselves. Our first and most critical step consists of examining existing research as well as interviews with your leaders, curators, business owners and residents.

People want relatable stories that emphatically describe and sell the experience. Our research and discovery process uncovers that story.

McDaniels will help your destination get dramatic results.

We tell your community’s story in detail, using firsthand descriptive words, striking photography and video to create a positive image in the potential visitor’s mind before they visit.
We invite interaction by designing, programming and writing informative, responsive websites that easily draw in the user and keep their interest.
We develop captivating, and motivating fun videos and social media content to engage the visitor.
We support your strategy with interesting and factual fulfillment materials, including visitors guides, passports, illustrated maps and special event e-blasts, etc.
We plan and execute an effective marketing and media plan. We customize a highly efficient, transparent, digital strategy blended with the right mix of print, OOH and broadcast media.
We gain more earned media coverage through clever and aggressive PR techniques that communicate the unique lure of the area to the press and travel writers/bloggers.
We hit KPIs through efficient measurement tools and reports that are easy to understand.

Zartico Certified

Zartico harnesses big data, science, AI and technology to provide unprecedented visibility into the movement of people and economic opportunities. The Zartico Destination Operating System (ZDOS™) delivers destination intelligence that equips communities to make better strategic decisions and navigate the future. Zartico recognizes the strategic advantage that strong agency relationships bring to destination management. Their agency certification program supports the work of agencies like McD Digital across all mediums. The valuable training and resources Zartico provides empower agencies to apply insights from the ZDOS™ in all kinds of strategic planning. McD Digital can confidently put Zartico's data into action for clients — turning insights into powerful tactics and unlocking new possibilities.