While we could pontificate ad infinitum on the benefits of social media, the importance of an effective social media strategy, knowing your target audience, choosing the types of posts you make and in general just being a savvy social media strategist… we know, nobody got time for that. So, we generally boil it down to the basics. Here are our favorites, in no particular order.
Create a welcome note with an engaging photo and a clear call-to-action when people check into your business on their phones.
Use a social network response guide when responding to negative or positive comments. Here is an example from Vanderbilt University Medical Center:
Frequency. How often should I post? The ideal number is between 5 and 10 posts per week.