Reports to: Digital Marketing Strategist

Position Summary

The Digital Marketing Specialist is a key player in the McD Digital team – developing and managing pay per click advertising program, researching keywords, optimizing landing pages, developing PPC ads, preparing proposals, reports and more. Selected hire will coordinate and help manage client PPC campaigns to ensure goals are being met. This position also coordinates client services responsible for maintaining an PPC campaign’s tasks, creative development, and performance reporting, keeping in communication with clients and keeping the team and Digital Marketing Strategist informed of progress. Continuous learning is vital to the success of this position and to the reputation of our company as this is an ever-changing industry. A Digital Marketing Specialist must research the most effective tools and resources to ensure we are offering the best services to our clients.

Principal Responsibilities:

The responsibilities and duties of this position include but are not limited to:

Paid Search, Display and Social:

The Digital Marketing Specialist will work with Account Executives (AE) and Account Managers (AM) to develop, manage and optimize the performance of the paid digital marketing accounts for Google, Facebook and other platforms. The SMS will proactively identify, promote, and test additional third-party advertising platforms as needed. Other activities include analysis of account performance against goals; determine appropriate PPC ad copy, keyword match types and landing pages to test for CTR and conversion rate improvements. The SMS will also work with the staff to help mentor and advise on paid search best practices.

Website & Landing Page Conversion Optimization:

S/he will work collaboratively with the McD Digital team to design, develop, implement, and manage the landing pages including web updates and maintenance.

Web Analytics:

The SMS will utilize Google analytics to analyze and report the performance of our digital marketing programs. He or She will be responsible for setup, implementation, and management. Knowledge of features such as advanced segments, goal tracking, bounce rates, exit pages, will be used to provide feedback and recommendations to improve performance. Additionally, the DMS will leverage Ad Words data – day parts, keyword positions etc. to optimize and tune the paid search accounts which they manage.

Required Skills and Attributes:

Physical Requirements:

Compensation and Benefits:

*Eligibility requirements apply. See employee handbook.

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