Benton & Associates, Inc. has a proud 50-year history of providing engineering consulting services for both public and private clients in Illinois and Missouri. Based on preliminary research, we have crafted the following brand positioning, brand promise statements and logo concepts for focus group testing. Please read the Brand Positioning and Brand Promise Statements before reviewing the logo concepts. Upon completing your review, please tell us which concept would best represent Benton to current and potential customers and why.
Once you’ve made your choice, reply to the original email to provide your input. Thank you!
Benton Group is a highly regarded, multi-disciplined, engineering company with innovative and proven successes locally and regionally. Their tradition of unmatched client service and partnership has established them as one of the most trusted and well-respected engineering companies in the region. Benton Group is now poised to grow and expand its regions of operation with a more intentional, diversified project focus. This will be accomplished by adhering to only the highest standards, employing the engineers who listen and relate to your situation while utilizing the latest engineering tech and advancements.
From the first listening session to the final product, we will treat you with dignity, respect and always be honest and forthright. We will be there with you at every vital step of a project. Our team will help you acquire project funding, engineer effective solutions, and provide boots on the ground support at the most demanding job sites. We will always put you, your teams', and your community's best interests first. And together we will achieve a positive impact for generations to enjoy. We will achieve this by attracting and nurturing a team of engineering and technical minds that are dedicated to lifelong learning and the success of our clients and their communities.
This stylized B is a metaphor that Benton Group is there from start to finish. You go the extra mile to make sure the job is done right. The color is contemporary and reflects Benton's hope to conserve and be as sustainable and ecofriendly as possible.
Keywords: Modern. Simple. Start-to-Finish.
This logo graphically symbolizes Benton's ability to think outside of the box, to go beyond the ask and do whatever it takes to get the job done. It also gives a sense of community with a downtown square and then venturing out to other regions and communities. The 2 colors can represent Benton and their clients or Benton affecting the outside world in a positive way.
Keywords: Leading the Way. Moving Forward. Deliberate.
Linking, connecting, coming together, like minded are all terms that could be used to describe this logo. Benton is not only the star, but it shows that these positive traits are part of its DNA. Engrained and put to use in every job.
Keywords: Connection. Coming Together. Strength in Simplicity.
This minimalist wordmark/logo with a connecting structural element is inspired by bridge trusses, water mains, and schematics. Warm and solid color scheme evokes foundational thinking, strength, and stability.
Keywords: Utilitarian. Connected. Positive. Solid.
Composed of thin-lined shapes, this stylized B is modern and references planning and building. The thin lines engage the viewer to fill in the blanks of the “sketch” of the B. Lines and shape of the logo can be used as background branding elements, further highlighting technical illustrations.
Keywords: Contemporary. Fresh. Nimble. Simplicity.
