Through our work with Defiance area stakeholders and firsthand experience in the region, we have crafted the following brand positioning, brand promise statements and logo concepts for final testing.
Please read the Brand Positioning and Brand Promise statements before viewing the logos and tell which logo concept will best motivate people to visit, live or work in the Defiance area.
Please reply to the original email and communicate your top choice and why you feel this concept is best.
Remember — the logo concept you choose should best represent the brand promise of the Defiance area.
Defiance County, OH, is a region brimming with potential. Our challenge is to communicate the many exciting opportunities inherent to Defiance and the surrounding communities of Hicksville, Ney, and Sherwood. Visitors will discover a region deeply invested in its outdoors with a world-class parks and trails system and wide-open, natural spaces like wildlife reserves, state parks, and the confluence of the Maumee, Auglaize, and Tiffin rivers. Well-preserved downtowns, museums, and historical landmarks tell the rich history of the region by immersing guests in the stories that are woven into the very fabric of the community. For those settling into a new life in Defiance County, open and welcoming neighborhoods are awash in a family-friendly environment. Entrepreneurs will find a business community ready and willing to bring their vision to life — whether they’re repurposing a historic storefront or building from the ground up — in the spirit of the innovative minds who once called Defiance home.
The streams of your life often seem to run parallel to one another — never meeting, always separate. While appearing disparate, these currents inch closer and closer until they converge in one special time and place. Defiance County, Ohio, captures the spirit of that existential confluence with unparalleled opportunities to visit, settle down, build your career, and enjoy your life.
The rich earth provides moments of peaceful solitude in the wide-open, natural spaces that define the Northwest Ohio outdoors. Blaze a trail at Thoreau Wildlife Reserve, cast a line at Oxbow Lake and Wildlife Area, or stroll around paved paths of the Reservoir Nature Trail. Catch a breath of fresh air at our world-class parks, each boasting unique recreational activities for all ages including a water park, splash pad, and playgrounds. Launch a canoe or kayak and paddle not one, not two, but three pristine rivers — the Maumee, the Auglaize, and the Tiffin — each flowing from one adventure to the next through stunning, Midwestern environs.
The stories of our forefathers live on at the historical sites that preserve our heritage, from the remains of our namesake fort to the well-preserved and immersive Auglaize Village. Get up close with global artifacts of a bygone era at the Andrew L. Tuttle Memorial Museum. Area residents steal the spotlight with local productions at the Defiance Community Auditorium and the Stroede Center for the Arts, while the intimate Huber Opera House and Civic Center welcomes touring and local acts to nearby Hicksville.
So you’ve fallen in love with Defiance County and want to extend your stay much longer. Join a friendly community welcoming all walks of life and create the lifestyle you choose, from stately houses that have stood over city streets since the early 1820s to the home of your dreams built from the ground up. Equip your children with the knowledge and skills needed through their journey into adulthood at our public and private schools — and continue their education locally at our private institution, Defiance College. Want to bring your business vision to life? Join a supportive economic environment and follow in the footsteps of the innovative minds that have called Defiance County home — repurpose a historic storefront in a picturesque downtown or transform acres of undeveloped land into opportunity for both you and your future workforce. Discover the potential awaiting you in the Defiance area and follow the flow of life to an unforgettable convergence of experiences.
