Your destination website should do more than look great, it should empower you to reach visitors and support your community. You have a lot on your plate. You manage partners, promote attractions, engage visitors, work on grants, perform group sales missions while trying to demonstrate value to stakeholders. And then you have to manage your digital presence. That's why McDaniels Marketing partners with the Whereabouts CRM to deliver an integrated solution built specifically for small to mid-sized DMOs and CVBs.
By combining our McD CMS with the power of the Whereabouts CRM, you'll gain a modern website that you own, a script-based tourism-focused CRM, and the tools needed to help your destination grow, all without the enterprise-level price tag.
The McD CMS and Whereabouts CRM work together to create a centralized platform that helps your destination operate more efficiently while delivering a better visitor experience. This is done with the hope that you can spend less time managing listings and more time promoting your community. The best part? Utilizing the capabilities of the Whereabouts CRM with the ease of the McD CMS means that you own your 100% custom website outright. You’ll never have to worry about losing the hard work you have put into your site.
Weaving Whereabouts into your website empowers partners to keep their information up to date, and provides visitors with interactive trip planning, events, and booking tools – all in one seamless solution that updates in real time so you won’t get phone calls from partners worried that their listing isn’t updated… yet.
Your typical website CMS tries to be a one-size-fits-all solution. But just as no two destinations are alike, your website needs to reflect what makes your place unique. Which is what makes the McD CMS unique. Our solution has a proven track record of empowering DMOs and CVBs to put their best foot forward, providing built-in features such as being able to post ads on any landing page, along with the benefits of strong search engine performance as a custom system.
Boasting lower complexity and maintenance than plugin-driven solutions, you’ll never need to worry about annual licensing fees or keeping up with multiple plugins to make sure they don’t crash your site. And as with everything we do, our CMS comes with a partnership with the proven place marketing firm, McDaniels Marketing… which means you have a team of seasoned experts supporting you every step of the way. (without the turnover of remote tech reps)
McD Digital and Whereabouts are proud to bring this powerful technology to the U.S. DMO market. We truly believe that we offer the most customizable, affordable website/CRM solution for destinations (large and small) to take their website experience to the next level. Our close partnership also means you will have support every step of the way. You won’t need to worry about a support ticket going unanswered or lost, as happens with those larger enterprise vendors.
Unlike generic CRMs or enterprise platforms only designed for large destinations, Whereabouts was built around the day-to-day needs of all tourism organizations. Whereabouts simplifies your team’s work while giving local businesses more control over their own information.
Through our partnership with Whereabouts, you can:
Whether you're in the market to use a CRM for the first time, looking for an alternative to costly enterprise systems, or launching an entirely new destination website, we'll guide you through every step of the process.
Utilize the Tripper Module to develop interactive itineraries that can guide visitors through your destination. Instead of posting a new blog or static itinerary page that could go obsolete in a few years or months, Whereabouts uses Tripper to help build interactive itineraries based on:
Whenever partners adjust their listings, every itinerary updates automatically. So, you’ll never need to worry about those obsolete old posts taking up space on your site. Visitors stay engaged longer while discovering more businesses throughout your destination. The mapping moves with you as you navigate the itinerary. It’s truly amazing.
Whereabouts allows partners to set up bookings for events and even sell physical products through Storefront. This app empowers your local businesses and partners even further by allowing them to engage directly with their customers.
With Storefront, they can:
Partners can also submit events through the Whereabouts Calendar, all you need to do is approve with one click. These partner-led event submissions connect to the business directory, so you can rest assured that the location and contact info are up to date, and you’ll always know which stakeholder is hosting what.
One of the biggest challenges facing destination websites is keeping business information accurate across dozens (even hundreds!) of partner listings. Whereabouts allows tourism businesses to securely update hours, contact information, booking details, and much more. Those updates automatically appear throughout your website, reducing administrative work while improving the visitor experience.
The right technology should simplify destination marketing, not complicate it. With McDaniels Marketing and Whereabouts, you'll gain a website and CRM solution built specifically for tourism organizations, supported by a team who understands your industry.
