Getting a last-minute dinner on a Tuesday night, making sure you’re on time for a meeting or event, even simply getting to from point A to point B on a daily basis, our lives are in constant movement. Since so much of your customers’ lives are spent in transit, McDaniels Marketing has found a way to use that time to get your brand in front of prospective customers.
Carvertise helps us reach rideshare passengers during their various commutes and short trips. The McD Creative Team designs vinyl wraps that can be applied to Uber, Lyft, and Grubhub vehicles whose drivers are organized and vetted by Carvertise.
Let us know the hopes and dreams for your business or organization. The McD Creative Team are experts at making the vision of your brand a reality. Once we have an idea of what you want, we will begin designing your customized vinyl wrap.
Decide which markets you would like to deploy your fleet of wrapped Uber, Lyft, and Grubhub drivers. Carvertise operates in all markets, nationwide! (even international)
Carvertise offers Swarms and Targeted IQ options. Let us know about an event you believe your target audience will attend, and Carvertise will send a “swarm” of wrapped vehicles in another effort to increase visibility. With Targeted IQ, Carvertise will research locations that your demographic frequents and saturate it with drivers.
Carvertise provides monthly reporting and lift attribution, ensuring you know exactly how well your campaign has reached your target demographic. Reports show Driver Routes, Impression Counts, and Heatmaps. Drivers are educated on your product, service or experience so they can talk to riders about that subject matter. They also hand out branded postcards with QR codes to your website… designed by McD to match the overall campaign goals and vehicle wrap.
Wrap Style
Partial
Partial
Partial
# of Cars
7
15
20
# of Wraps
21
45
60
# of Swarms
5 Events
2 cars per event
6 Events
3 cars per event
7 Events
3 cars per event
Total Impressions
3,630,816
7,780,320
10,373,760
Total Cost
$20,320
$42,400
$55,402
Rideshare marketing with Carvertise is a uniquely creative out of home advertising option that has potential within many industries. However, their most common industries are Tourism, Higher Education, and Legal. With a more laid-back strategy that combines a sense of adventure, targeting this marginal, transit space is a great way for any business or organization to meet an audience where they’re at.
On the road advertising is the new out of home marketing, get creative and enhance your brand value!
Contact Jenna Ferrell – 309-346-6974