To spread the word of the ultimate biker experience at the Lake, we capitalized on the fact that mobile devices are extremely important to every person. We captured each device that entered the specific zone we wanted to geofence and targeted them with Facebook Feed ads while they were in the location for a specific period of time. We gathered a list of the top bike rally’s across the U.S. and allocated a budget for each one. We ran a feed ad to the people that were at these rally’s while they were relaxing at the end of the day, getting ready in the morning, and while they are looking for the next event for the weekend!
The success of the campaign was clear to see by looking at the comments on each ad after the event weekend. There would be hundreds of comments after each weekend of users tagging their friends in the comments and starting to make plans to visit the Lake of the Ozarks Bikefest! Or, past event goers would vouch for the event and how unforgettable it is.
Social media drove 33% of the 101,000+ unique website visitors between October 2023 – September 2024!
16,531 link clicks
1.6 million impressions
2.5% engagement rate
3,790 post reactions
826 post shares
163 comments
Client Testimonial:
“The 18th Annual Lake of the Ozarks Bikefest drew in thousands of motorcycle enthusiasts from Wednesday, September 11 – Sunday, September 15 2024. This year we saw bikers arrive earlier, come from more states and have larger travel parties than last year.”
Heather Brown, Executive Director, Lake of the Ozarks Convention & Visitors Bureau
Let us help you take your marketing strategy to the next level with McD Marketing. For more information, contact Randy McDaniels rmcdaniels@mcdmarketing.com or call (309) 346-7412.
