In operation since 1913, Federal Companies is one of the oldest, most consistent moving, warehousing and logistics businesses in the United States. Headquartered in East Peoria, IL, Federal also has spaces and staff in Bloomington, Champaign, Chicago and St. Louis. Although primarily serving Central Midwest markets, they can meet the needs of clients across North America and the world. As a full-service company, Federal offers residential and business moves, packing/unpacking services, storage, and transportation of high-end and specialty items. Their team of movers can handle heavy industrial equipment relocations, large hotel renovations, school and university moves, library moves, lab relocations, apartment renovations, office buildouts, and construction projects, as well as providing help with trade shows. The Federal logistics and warehousing division has a dedicated fleet and drivers, offering distribution, food-grade warehousing and order fulfillment services. Federal also provides shrink-wrapping, inventory management, shipping and receiving, transloading, dock transportation, cross-docking, last-mile delivery, and freight forwarding. They even have a special division that specializes in shipping motorcycles.
Because Federal is involved in so many sectors and serves so many different audiences, coming up with a singular positioning was a daunting task. They already possessed all the elements of a great business and brand — quality services, solid reputation and thoughtful employees — but one singular message for all their solutions had eluded them for more than a century.
Faced with such a variety of services and audiences, we challenged ourselves to find a singular through line. We realized the core of Federal Companies services revolved around personal property and products. In other words, things. In a catchier word, “stuff.” Pairing their ability to manage physical “stuff” with their staff having the correct qualities to get the job done, “The Right Stuff to Handle Your Stuff” was born.
The Federal website was massive with pages upon copy-heavy pages of complicated information. Diving in headfirst, our designers created a bold yet simple look while our writers crafted catchier copy. As the new website was developed, the company’s new look and writing style made its way into social posts, blogs and videos. Moving the needle for this moving company was a tough task. But in the end, we proved that we had the right stuff to get Federal Companies on the right track.
“Communicating the many duties our company performs can be challenging. Thankfully, McDaniels Marketing crafted a strategic marketing and communications plan that includes a comprehensive digital strategy, four new websites built on the custom McD CMS, effective collateral pieces, fresh photography and videography, and more, providing us with the tools we need to target across our segments — from moving and motorcycle transport to warehousing and logistics. This has led to an increased awareness of the services Federal Companies offers and the many ways we serve our customers.”
— Kyle Gorden, Federal Companies Chief Operations Officer
