Quick, pull out your marketing plans for the last three years. How many repeated strategies and tactics do you see? Are you simply changing the year or making a couple swaps and calling it good? Or are you moving with your customers?
They’re seeking stimulation and experiences that let them live in the moment – thus the increasing popularity of video-centric social media sites like Periscope and Snapchat. Are you where they are?
Snapchat users view a staggering number of videos – 7 BILLION in a single day. That’s only 1 billion less than Facebook. And it tripled in just six months.
Periscope and Twitter united last year, adding even more emphasis to the power of video. It was Apple’s App of the Year in December 2015 and saw spectacular growth in just nine months – 100 million broadcasts tallied. It hit 2 million active daily users after only four months (Twitter took a year to reach 50,000). Current total: More than 10 million.
By creating engaging content. Developing branded video content. Making savvy media buys that target audiences more granularly, coupled with next-level metrics and measurements. You say you want a revolution? So do your customers – be there when they find it.