Traditional PR has changed dramatically over the past two decades. A proactive content marketing plan should include targeting editors, writers and influencers. That’s exactly what we do at McD. Our integrated services include press releases, press conference planning, crisis management, talking points, presentations, newsletters and pitching speaking engagements for your team at shows or conferences. We help you continually monitor your image in the media so that you’re emphasizing your best features (and being proactive about those not-so-pretty moments).
Our PR writers have the savvy for knowing what kind of story is unique enough for print and digital and visual enough for television. We work with you and the media to garner positive coverage by researching editorial calendars, finding the right people with influence to get your stories published or persuade a writer to visit your place! Our approach also includes distribution of major press releases through Cision’s PR Newswire. We also have access to additional tools through Meltwater that can help with story pitching and reporting of earned media coverage and its value for every dollar invested.
Special Events & Press ConferencesWe can turn any event into a gala extravaganza and reduce the hassle and work for you at the same time! We will help you reach your goals by increasing attendance and making sure your guests leave with a positive impression firmly planted in their minds.
We offer turnkey publishing for both internal and external newsletters. We research and write articles, design, take photographs, perform quality control and coordinate distribution via direct mail or email.
We tap into PR and Reputation Management Platforms like Muck Rack, Cision, PR Newswire, Social Mention, Awario and much more. To deliver a smart strategy, you need intel.
Our proactive PR strategists are ready to help! If you are ready to make sure the public knows what makes your organizations one-of-a-kind and reach an even wider audience, reach out to our Media & PR Director Bridget Norman at bnorman@mcdmarketing.com or contact our office.