SEO

Get in front of more customers with Search Engine Optimization.

You’ve got a great website, now you need to work on getting people to it. Search engines are continually crawling the web and indexing content to satisfy an ever-increasing number of web searches. As the algorithms that drive these search engines change, so does the way in which they prioritize information. Enter SEO or Search Engine Optimization.

A good website is just the beginning.

McD Digital will help adjust your website’s content and keep your pages relevant to leading search engines (i.e., Google). The more optimized the content, the more likely your messaging will appear in the top organic results. Better search results mean more visibility, which in turn means more web traffic. Plus, a well-optimized website also earns you an extra SEO reward — you’ll get a higher Google quality score!

Monthly Services

But SEO isn’t a one-and-done service — it’s something our team will continually work at to get the best results for you. Search engines are constantly changing how they rank things to stay ahead of their competition. What does that mean for you? You must keep tweaking, updating, and targeting to stay ahead of yours. Every month, McD Digital do the following work on your website:

  • Technical optimization
  • Measuring page load times
  • XML sitemap generation
  • Broken link checks
  • Input of image alt tags as needed
  • Header Tags (H1) Optimization
  • URL Structure
  • HTML Source Code Optimization
  • Robots.txt
  • Write/update titles & meta descriptions
  • Canonicals
  • Improvements to website content to optimize for important keywords
  • ADA updates and installation of the UserWay Accessibility plugin
  • Optimization for new keywords
  • Google Analytics Setup
  • Quarterly website performance and SEO task completion reports

Claiming and optimizing Google My Business

Everyone knows Google is the behemoth of search engines, so it makes sense that you want to play well with its resources. That’s why making sure you claim and optimize your Google My Business listing should be at the top of your to-do list (if you haven’t already done so). Not only will your listing scream, “Hey, this website is active and reputable,” to Google search engines, but it will also help get your higher rankings in local searches for your industry. And when it comes to Google, getting a strong local search puts you on even playing field with larger, national brands.

ADA compliance = good customer relations

You probably already know about ADA (American Disabilities Act) compliance requirements for your building, but you should also be looking into how to make your website ADA compliant. But how do you go about it? Adding alt tags on images throughout your site and using friendly fonts and colors is a great place to start, but you can also expand to videos and other digital media too. Ask the McD Digital team about how we can make your website more ADA compliant. Not only will it help build good customer relations, but it can also boost your search engine rankings too.

Tracking and reporting

As part of our services, we’ll provide quarterly reports to show how your SEO efforts are making a difference. We’ll highlight total traffic break down where they came from and what pages they spent the most time on. We’ll analyze top pages viewed and make sure they match up with your goals. We’ll track the how and where your site is being accessed. And we’ll show you what people are searching and the click-through rate each keyword received.

Track. Measure. Adjust. Repeat. That’s what it’s all about.

 

Ready to step up your search?

Our team is ready to help.

Contact us today!