If people want to know more about you, they look you up online. So how do you make your website into something that gives your target market a reason to keep coming back? You follow good UI/UX (or in long form… user interface and user experience). Create a design that draws people in. Make the website easy to navigate. Pen content that aligns with your message and positions you as an expert in the industry. And call out specific tasks or calls to action that help guide visitors on their journey. Fortunately, McD Digital started doing that just as things were taking off in the 90s, and we continue to stay leaps ahead of our competition in web design and programming today.
Every good journey needs a carefully thought-out plan. And that’s what information architecture is all about. We’ll start by looking at your existing content and create a logic-based design that highlights key areas and value-add experiences, plus recommend any areas we think need to be added.
Knowing what you want users to do when they get to your website is just as important as a stunning design and content that keeps their attention. We’ll make sure that no matter where they start their experience on your site, there are clearly defined paths for users to learn more about you, reach out and engage. The end result? We’ll be able to measure how effective your website really is. And if something’s not working? We change it!
More than half of your website traffic will come from mobile devices. Let that sink in for a minute. More than half. So if you’ve designed a beautiful website that looks great on a full-screen monitor, but breaks when you take it to mobile, you might as well just say goodbye to half your target market. And don’t even tell us that you’ve found the workaround by managing both a desktop and mobile website because no… just no… that is a logistical nightmare in the making. Responsive web design is a cost-effective solution that provides website visitors with a seamless experience between desktop and mobile devices, and helps improve your results with Google, too! We just so happen to be experts in creating and transforming sites to be 100% responsive. One site will serve them all. Find more about the difference responsive web design can make.
While we develop numerous sites in WordPress and other platforms, we definitely recommend you check out our new McD CMS. The McD CMS is a versatile, robust platform that can meet the needs of a variety of online business solutions. It is built on an open PHP platform and has responsive capabilities for all digital media. The CMS allows for quick page maintenance and updates through a single command control center with integrated modules. The platform will also allow for future growth with enhanced functionality should you wish to add it. Learn more about how McD Digital can build a custom CMS for you.
Our web designers and programmers are ready to help! Contact us today.