McDaniels Marketing is a close-knit, creative marketing team that has a love for telling stories. While we may have an occasional office chair race or like to recreate iconic scenes from movies (yes, there’s video proof), our team continually brings it for our clients. Whether you’re in travel and tourism, healthcare, agriculture or financial services, McDaniels Marketing is known for knocking it out of the park and getting results. But we also help boost marketing for businesses that are ready to take their efforts to a new level, too! Regardless of your industry or service, the list of projects McDaniels has rocked proves that brand authenticity, strong creative and a strategic mix of digital and traditional media works. By joining forces with us, we’ll work together to make people stand up and take notice of your business. We are seasoned, tested, proven.
The Story of McDaniels
Eugene W. McDaniels first opened our doors in 1966. This set in motion the hands-on approach and work ethic that still makes McDaniels Marketing a great place to work and do business with today. That’s because your vision is our vision. Your success is our success. And it’s paid off for us. We have a long list of highly satisfied clients. Our employees love working together. We’ve received numerous accolades for our award-winning work. And we continue to expand our business as we are leaders and experts in every market we serve.
How We Work
Whether it’s on the phone or in an email, you’ll always have a direct line to someone who works on your account. We also love to hear the ideas and insight you have about your brand. That means you’ll have plenty of chances to brainstorm with us and get excited about the impact your marketing will make. Here’s a quick overview of our process and how we craft a story that’s authentic to your business to help you reach your marketing goals.
Step 1: Collect & Review We’ll talk to your team, gather existing plans and information, do our research and evaluate the environment and trends related to your specific industry and competitors. Then we’ll package our findings in a Situational/SWOT analysis to give you a bird’s-eye view of your brand’s current impact.
Step 2: Research & Strategy McDaniels Marketing also helps you identify niche market opportunities. We’ll help you weigh/value your top market draw and determine profitability and market size to help you rank resource allocation.
Step 3: Develop a Plan Your final marketing plan will include measurable objectives, strategies, creative direction, tactics, budgets and timelines. Having a road map of defined campaign tactics, initiatives and assessment metrics is key to marketing success.
Step 4: Assess Outcomes Every marketing piece works together to tell your whole story. So we’ll look at various metrics to give you a complete picture of how our combined marketing efforts have made an impact. This includes: website traffic, social media engagement, inquiries, customer/visitor volume and market share growth.
Strategists, writers, designers, videographers, media buyers, programmers, project managers, animators — McDaniels Marketing is a fun-loving team of creative thinkers. So if you like working with a partner who can keep delivering integrated campaigns that stand out and make an impact — you’ve just found your match. We listen, do our homework, apply our industry expertise, craft messages that are authentic and put together plans that get people talking about your brand.
Randy has been immersed in all things marketing his entire life… his dad built this agency from the ground up. But taking over the family business didn’t come easy. Randy worked his way through the agency wearing the hat of copywriter, producer, media buyer and account executive before becoming President. His keen sense of industry trends helps him lead his team in creating innovative, well-crafted messages that get results. But the end-product isn’t the only thing that’s important to him. Don’t be surprised if he calls you for lunch or simply checks to see how things are going (and if you caught last’s night game), because at the end of the day… it’s relationships that count.
Beth is back! Everyone thought she was awesome before, but now she’s armed with two additional decades in media planning, public relations, script writing, blogging, event coordination and more. That makes her the perfect person to jump in anywhere that our clients need! But don’t let her obsession with the Jonas Brothers fool you (yes, she and her daughters chased down Nick Jonas when the band was in Peoria rehearsing for its world tour… and yes there may have been homemade t-shirts that said “Future Mrs. Jonas”). That just shows off her creative side and a healthy mix of tenacity. She’s got her thumb on what is trending and works in the current market and will go out of her way to deliver the goods for our clients… even if it means chasing famous people.
Kate McDaniels Baumann
Say what you will about her obsessive love of horses and need for Italian sandals… Kate is a true marketing genius. From her early designer days at McDaniels Marketing to a 30+ year run of leading marketing efforts for multimillion-dollar companies, Kate has come a long way from reading to a group of mesmerized chickens at her grandma’s house. Over the years her audience may have changed, but her ability to enthrall the masses hasn’t. Kate thrives on innovation, knows how to strategically attack projects and gain results, and loves helping B2B and B2C businesses exceed their goals. So bring us your marketing challenge and let Kate start working her marketing magic.
For Lisa, life is about doing what you love. So when we tell you she is the proud owner of a bazillion boots, has a guilt-free obsession with wine, and lives in her all-time favorite vacation spot – South Haven, Michigan, it’s okay to be a little envious. But take note. Her do-what-you-love outlook on life has also helped her make big waves in travel and tourism (Michigan waters pun intended). Every day, for the last 25+ years, Lisa has helped CVBs, restaurants, lodging properties and businesses capture attention, engage communication and inspire action. This includes work with Pure Michigan, South Haven MI CVB, the Western Michigan Tourism Association, and the Council of Hotel and Restaurant Trainers (CHART). Bottom line, Lisa’s passions come through in everything she does. She’s addicted to connecting people. She thrives on telling stories. And she can’t wait to help draw people to your brand.
Digital Marketing Strategist
From PPC to social media and everything in between, Shana is your go-to resource for all things digital marketing. Channeling her competitive spirit, Shana flawlessly blends her fearless drive with steadfast compassion, putting our current — and future — clients at ease. There’s no doubt Shana understands the power of tradition while simultaneously injecting bold, new ideas into your marketing strategy. When she’s not ruling the digital landscape or traveling anywhere with breathtaking hiking views, Shana obsesses over her two rescue pups, Stormy and Luna, and is always counting down the days to her next concert. A professional at building and maintaining relationships and partnerships, Shana is the force you need to modernize your marketing strategy and take it to the next level.
Career experience as timeless as her go-to movie (it’s Sweet Home Alabama for those wondering), Shelly has her finger on the pulse of the agency. A seasoned team player, she understands that organization, clear communication, and personal accountability are key ingredients to a successful relationship between her clients and her coworkers. And she’s mastered those skills (did ya catch that?) because after she absolutely rocks it here, she goes home to raise 5 kiddos! But, that’s not all! Like her favorite ice cream concoction, fudge swirl with a ton of different toppings, Shelly knows how to seamlessly blend her steadfast tenacity with her winning smile and positive energy. Her optimistic, outgoing, family-oriented, yet always-up-for-new-experiences disposition works tirelessly to ensure that our client’s always feel content and excited about their latest projects!
Account Executive, Business Development
Leah loves meeting new people and going new places. She also lives for helping others, doesn’t know a stranger, and isn’t afraid to roll up her sleeves and get down to business. She calls it being “gritty,” we call it “a powerful 1-2 punch” dressed up in smiles. That means from the moment you meet her, this scrapbook-loving, cake-decorating, mom of two littles is poised and ready to act. She’ll quickly work with you to help identify your goals, outline how our team can help, and set everything in motion to get the job done. Best part about it, she’s so upbeat, it hardly seems like work!
There’s no debating how much Kaitlin loves a good mystery. Chances are when you stop by her office, you’ll catch her listening to the latest installment of her favorite murder mystery podcasts. But what’s not a mystery is the sheer level of talent and dedication Kaitlin pores into every single design project she manages — that’s plain to see once you feast your eyes on her work. As a leader, Kaitlin inspires her teammates to live up to their potential while simultaneously finding new, creative ways to convey your brand’s message. There’s no doubt you’ll love having Kaitlin on the case.
If you can visualize it, Jason can bring it to life. From developing a concept through his mind’s eye to capturing it on a lens, Jason can masterfully render the visual essence of your organization to tell the story you want told. With a creative imagination inspired by the likes of Dieter Rams, David Lynch, Spike Jonze and Jim Henson, Jason is a master of media who can seamlessly adapt your message from channel to channel — from photography to video, print to web — ensuring your brand will always be at the forefront of your audience’s mind.
Pluto space probes, TedTalks, couture jackets, immersive role-playing games and detailed miniatures you can paint. It may sound like a game of “one of these things doesn’t belong here.” In reality, it’s Jeff’s creative inspiration at work, and the reason his designs and illustrations have won numerous awards with their rad, one-of-a-kind feel. So whether he’s concepting a new brand design, coming up with a creative campaign that will rocket your marketing to warp speeds, or trying to convert you to be a fan of his latest Sci-Fi fav (warning: he’s a sucker for the good and the really bad), be assured you’re in for an entertaining ride.
Maybe she was born with it, or maybe she’s simply developed some mad design skills from years of hanging around the agency (and/or her degree from ISU). Whatever the reason, there’s one thing we know for certain, Morgan kicks out some seriously awesome designs for our clients. She’s not just in it to make things look pretty, either (although we know she means business when she shows up in her black, pointed-toe Boot Heels). Every design choice she makes – even down to a simple line – helps grab attention and connect with your target market. And if her inspiration boards on Pinterest and Instagram say anything about what is to come… well, let’s just say you should be excited she’s on our team.
Graphic Designer/Interactive Specialist
From programming rotating images on a home page to designing completely interactive websites, this 13-year agency veteran is a multimedia master. He’s also got seriously awesome illustration skills and lends his critical eye for detail to every project he does – focusing on the big picture and how everything works together.
Known for spinning a tale or two for the merriment of others, Kim brings her refreshing writing style, easy smile and magnetic personality to every account she works on at McDaniels. In fact, one of her main goals when taking on a new project is to tell your story – in as few words as possible – so she can draw readers in without overwhelming them. From out-there creative to professional reports, this 18-year veteran writes as if she’s talking to your customers, rather than at them. She’s also one of our experts on SEO writing, matching her right-brained creativity with the left-brained science of getting more results.
Since he was a kid, Dylan knew he wanted to be a writer. Starting with small town papers and moving to more creative agency work, Dylan’s love has only grown for the profession. Calculated and creative, Dylan puts a little bit of his fun-loving, Simpsons-obsessed personality into elevating client work. Something he’ll claim is just his job, but we say it’s downright magical. From blogs, SEO, SEM, and social media management, he brings his wide range of experiences (and a mild coffee obsession) to help him write meaningful and creative copy for our clients.
Media & PR Director
Connecting with people. That’s one of the first things Tori will tell you she loves about her job and life in general. Perhaps it comes from her being a product of a six-generation family farming operation in Marshall County. Or maybe it comes from years of helping small businesses and agri-businesses tell their stories through her writing and photography. Whatever the draw, Tori has found that in-depth conversations are the key to meaningful relationships. So when it comes to pitching a news story about your brand or working to get you the best media buys, Tori knows she’s already laid down the roots to help you build a solid network of opportunity and growth. And if you’re ever in need of figuring out how to do more for less, this frugal coupon queen is your go-to resource. Just know that to her, the word coupon will always be pronounced Q-pon… and there’s no changing her mind about it!
Content management systems, database applications, TV commercials... everything Mark touches becomes a work of art. That’s why when we say he’s a jack of all trades, master of many – we aren’t joking around. He knows code... certified in six leading technology facets, including Master CIW and Master eCommerce Designer. He knows function... creating custom websites that are easy to use for over a decade. And, he knows story... effortlessly capturing the essence of your business for effective broadcast and video campaigns. But that’s not all Mark has mastered. He’s also a musician (performing guitar and vocals for his band “The Normals”), with three records and two Dove Award nominations under his belt.
Digital Marketing Specialist
While Amanda’s competitive nature may have gotten her banned from board games with her friends, it helps her leaps and bounds when it comes to driving results for our clients. That’s because after years of working in retail, the hospitality industry and event management, she’s perfected the art of thinking like consumers. From scouring digital ad content to helping run your latest ad campaign, Amanda will help you push ideas and “question madness” as it relates to your brand. The results? Well, we guarantee they’ll shape up just like her Friday and Saturday nights… never typical and always fun.
Digital Marketing Specialist
A dynamic character in our office, Jessica gives you an instant sense of ease and comfort. Her laidback, yet efficient personality makes you feel calm, but confident in her ability to get any task done right—the first time. But, don’t let her quiet disposition fool you! She’s been known to rock out at the karaoke bar, too! Just between us, she calls herself a “Karaoke Rockstar” but we’ll put her to the test and report back on that. In fact, the more you learn about Jessica, the more of a dichotomy she becomes—in the best ways possible! She loves the smells of fresh cut grass and gasoline. She loves the fall, but also vacations under the island sun. And she adores sitting back and enjoying life, while still understanding the power of hard work and client dedication. Plus, she’s likes all types of pasta…and who doesn’t like pasta?
Website Project Manager
When it comes to building your website, you want to have someone on your side that loves to take hundreds of moving pieces, pull them all together, and package it with a big red bow. Lucky for you, that person is Jim. Some might say he’s been perfecting these skills for decades with his love of science, crossword puzzles, Super Mario worlds, and nerd-level deck-building games. But no matter the source, he’s definitely able to tap into the Force. He’ll help you launch a website that has been expertly built, relentlessly tested, and 100% delivers the very best user experience to help you reach your goals. He’s also got a few years of teaching high schoolers under his belt, so rest easy knowing you’ll have all the tools and training you need to effortlessly manage your new site.
Digital Marketing Specialist
Navigating the digital marketing world is a balancing act. Thankfully, Bridget’s strong background in public relations, psychology, and ballet helps her navigate even the toughest challenges with grace. Yes, her plié is perfect (she’s a trained dancer). But, what will really stand out is her ability to not only identify what your target market is thinking and ultimately searching, but also how to get them to act. Throw in her love for spontaneity, TikTok, and visiting new places, and it’s not too hard to figure out how Bridget keeps up with the trends. So unleash your social programs on us and let Bridget help you layout the best plan for success. (Bonus: cat memes may be included free-of-charge).
Kimba Jean-Jane McDaniels
We're always looking for talented new people...
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