McDaniels Marketing is a close-knit, creative marketing team that has a love for telling stories. While we may have an occasional office chair race or like to recreate iconic scenes from movies (yes, there’s video proof), our team continually brings it for our clients. Whether you’re in travel and tourism, healthcare, agriculture or financial services, McDaniels Marketing is known for knocking it out of the park and getting results. But we also help boost marketing for businesses that are ready to take their efforts to a new level, too! Regardless of your industry or service, the list of projects McDaniels has rocked proves that brand authenticity, strong creative and a strategic mix of digital and traditional media works. By joining forces with us, we’ll work together to make people stand up and take notice of your business. We are seasoned, tested, proven.
The Story of McDaniels
Eugene W. McDaniels first opened our doors in 1966. This set in motion the hands-on approach and work ethic that still makes McDaniels Marketing a great place to work and do business with today. That’s because your vision is our vision. Your success is our success. And it’s paid off for us. We have a long list of highly satisfied clients. Our employees love working together. We’ve received numerous accolades for our award-winning work. And we continue to expand our business as we are leaders and experts in every market we serve.
How We Work
Whether it’s on the phone or in an email, you’ll always have a direct line to someone who works on your account. We also love to hear the ideas and insight you have about your brand. That means you’ll have plenty of chances to brainstorm with us and get excited about the impact your marketing will make. Here’s a quick overview of our process and how we craft a story that’s authentic to your business to help you reach your marketing goals.
Step 1: Collect & Review We’ll talk to your team, gather existing plans and information, do our research and evaluate the environment and trends related to your specific industry and competitors. Then we’ll package our findings in a Situational/SWOT analysis to give you a bird’s-eye view of your brand’s current impact.
Step 2: Research & Strategy McDaniels Marketing also helps you identify niche market opportunities. We’ll help you weigh/value your top market draw and determine profitability and market size to help you rank resource allocation.
Step 3: Develop a Plan Your final marketing plan will include measurable objectives, strategies, creative direction, tactics, budgets and timelines. Having a road map of defined campaign tactics, initiatives and assessment metrics is key to marketing success.
Step 4: Assess Outcomes Every marketing piece works together to tell your whole story. So we’ll look at various metrics to give you a complete picture of how our combined marketing efforts have made an impact. This includes: website traffic, social media engagement, inquiries, customer/visitor volume and market share growth.
Strategists, writers, designers, videographers, media buyers, programmers, project managers, animators — McDaniels Marketing is a fun-loving team of creative thinkers. So if you like working with a partner who can keep delivering integrated campaigns that stand out and make an impact — you’ve just found your match. We listen, do our homework, apply our industry expertise, craft messages that are authentic and put together plans that get people talking about your brand.
Randy has been immersed in all things marketing his entire life — his dad built this agency from the ground up. But taking over the family business didn’t come easy. Randy worked his way through the agency wearing the hat of copywriter, producer, media buyer and account executive before becoming President. His keen sense of industry trends helps him lead his team in creating innovative, well-crafted messages that get results. But the end-product isn’t the only thing that’s important to him. Don’t be surprised if he calls you for lunch or simply checks to see how things are going — and if you caught last’s night game — because at the end of the day, it’s relationships that count.
Armed with decades of marketing planning, media buying, script writing, blogging, event coordination and more, Beth is the right person to jump in anywhere our clients need, whether they’re a global manufacturer or the cutest little river town you ever did see! Of course, she’ll always make time to chase down a desert sunset, meticulously planning the best spots and times to watch the sun fade beneath the sands of the American Southwest. That just shows off her ability to create a plan and execute it — plus a healthy mix of tenacity. She’s got her thumb on what is trending and works in the current market and will go out of her way to deliver the goods for our clients — even if it means painstakingly scoping out the desert horizon.
With a competitive mindset and a penchant for getting footloose — sometimes around strangers — Brenna brings an organized, detail-oriented approach to help your marketing strategy reach its peak performance. Studying your organization’s goals like a cookbook, Brenna uses her communication skills and adaptability to build a robust, flavorful plan for your team. Constantly striving to stay on top of everything and meet deadlines, all Brenna needs to get inspired is the creative minds around her — plus a little Kenny Loggins!
Like an industrial designer meticulously analyzes every detail to ensure just the right balance of form and function, Molly carefully examines every facet of your marketing strategy, creating a plan that will turn prospects into raving fans. Armed with a creative and supportive attitude — plus an appreciation for the great outdoors that extends to her vast collection of plants — Molly relishes the opportunity to positively impact communities and our clients. What we call marketing, she calls a brand-new adventure, a chance to set forth and discover all-new opportunities for your organization.
Kate McDaniels Baumann
Say what you will about her obsessive love of horses and need for Italian sandals — Kate is a true marketing genius. From her early designer days at McDaniels Marketing to a 30-plus-year run of leading marketing efforts for multimillion-dollar companies, Kate has come a long way from reading to a group of mesmerized chickens at her grandma’s house. Over the years her audience may have changed, but her ability to enthrall the masses hasn’t. Kate thrives on innovation, knows how to strategically attack projects and gain results, and loves helping B2B and B2C businesses exceed their goals. So, bring us your marketing challenge and let Kate start working her marketing magic.
For Lisa, life is about doing what you love. So, when we tell you she is the proud owner of a bazillion boots, has a guilt-free obsession with wine and lives in her all-time favorite vacation spot — South Haven, MI — it’s okay to be a little envious. But take note: Her do-what-you-love outlook on life has also helped her make big waves in travel and tourism (Michigan waters pun intended). Every day for the last 25-plus years, Lisa has helped CVBs, restaurants, lodging properties and businesses capture attention, engage communication and inspire action. This includes work with Pure Michigan, the South Haven MI CVB, the Western Michigan Tourism Association and the Council of Hotel and Restaurant Trainers (CHART). Bottom line, Lisa’s passions come through in everything she does. She’s addicted to connecting people. She thrives on telling stories. And she can’t wait to help draw people to your brand.
Media & PR Director
A strong background in public relations, psychology and ballet helps Bridget navigate even the toughest challenges with grace. Yes, her plié is perfect, but what really stands out is Bridget’s ability to not only identify what your target market is thinking, but also how to relay the stories you want them to hear. Throw in her love for spontaneity, TikTok and visiting new places and it’s not too hard to figure out how Bridget keeps up with the trends. So, give us the deets on your next big scoop and let Bridget help you lay out the best plan for success. (Disclaimer: Kardashian memes may be included free of charge.)
Maybe she was born with it, or maybe she’s simply developed some mad design skills from years of hanging around the agency (and/or her degree from ISU). Whatever the reason, there’s one thing we know for certain: Morgan kicks out some seriously awesome designs for our clients. She’s not just in it to make things look pretty, either (although we know she means business when she shows up in her black, pointed-toe boot heels). Every design choice she makes — even down to a simple line — helps grab attention and connect with your target market. And if her inspiration boards on Pinterest and Instagram say anything about what is to come… well, let’s just say you should be excited she’s on our team.
From tabletop gaming miniatures to space westerns to stacks of coffee table books, Jeff draws creative inspiration from a myriad of sources. This incredibly wide range is reflected in the award-winning designs and illustrations Jeff provides for his clients. Logo design, animation, layout… There’s no graphical component Jeff can’t tackle to help visualize your organization’s mission and message, taking your marketing strategy into hyperspace. So, whether you’re a multinational company or just a small startup making your way across the galaxy, you can trust Jeff to craft your organization’s image with the expertise, convenience and care he puts into all his hobbies.
How does Lauren approach a design project? The same way she approaches a fountain, or the Gulf of Mexico, or honestly any body of water — jumping right in without any hesitation! Beginning by making associations with any given topic — words, memories, feelings, whatever — Lauren can create a graphic concept that begins descriptively before visualizing it. You’d swear Lauren could read minds. Pushing the limits of her creativity — she’s been known to crochet plastic bags into reusable containers — Lauren’s ability to concept, write copy and program websites makes her a truly versatile addition to our team!
A love for horticulture has made Avery patient and meticulous in her work. After all, a good design takes plenty of care and attention to finer details and a keen eye is needed when nurturing an idea into a blossoming work of art. With an open, adventurous attitude, Avery sees the world as a constant learning experience. And while graphic design may not come with the daredevil excitement of, oh say, jumping out of an airplane, Avery sees the opportunity to constantly research new methods and approaches to graphic design as a thrill in its own right.
Website & Digital Media Developer
From designing fully responsive websites across desktop and mobile to creating jaw-dropping animations that masterfully tell the story of your organization — and even a Christmas-based video game here and there — this agency veteran is a multimedia master. With some seriously awesome illustration skills plus a wealth of experience in digital CMS platforms including Wordpress and Webflow, Dave lends his critical eye for detail to every project he does, focusing on the big picture and how everything works together.
Blake is the type of person who has to be motivated to watch a video. It has to grab his attention. After all, as a fan of thrillers and horror films that keep viewers eyes glued to the screen, Blake understands what it means to engage an audience. That’s why as a videographer, Blake pours over each project with a great deal of patience and detail. Over the course of production, Blake skillfully crafts every frame to ensure your finished product tells your story with that “Wow!” factor. With eagerness and enthusiasm for his craft, Blake is the creative force you need to transport your vision from your mind’s eye to the screen.
Known for spinning a tale or two for the merriment of others, Kim brings her refreshing writing style, easy smile and magnetic personality to every account she works on at McDaniels. In fact, one of her main goals when taking on a new project is to tell your story — in as few words as possible — so she can draw readers in without overwhelming them. From out-there creative to professional reports, this veteran writes as if she’s talking to your customers rather than at them. She’s also one of our experts on SEO writing, matching her right-brained creativity with the left-brained science of getting more results.
Since he was a kid, Dylan knew he wanted to be a writer. Starting with small-town papers and moving to more creative agency work, Dylan’s love has only grown for the profession. Calculated and creative, Dylan puts a little bit of his fun-loving, Simpsons-obsessed personality into elevating client work. Something he’ll claim is just his job, we say is downright magical. From blogs, SEO, SEM and social media management, he brings his wide range of experiences (and a mild coffee obsession) to help him write meaningful and creative copy for our clients.
Web Development Director
When it comes to building your website, you want to have someone on your side that loves to take hundreds of moving pieces, pull them all together and package it with a big, red bow. Lucky for you, that person is Jim. Some might say he’s been perfecting these skills for decades with his love of science, crossword puzzles, Super Mario worlds and nerd-level deck-building games. But no matter the source, he’s definitely able to tap into the Force. He’ll help you launch a website that has been expertly built, relentlessly tested and 100% delivers the very best user experience to help you reach your goals. He’s also got a few years of teaching high schoolers under his belt, so rest easy knowing you’ll have all the tools and training you need to effortlessly manage your new site.
SEO/Web Support Specialist
Though her beloved Thoroughbred mare isn’t technically a dragon to carry her on a hero’s quest through Middle Earth, Shelby nevertheless approaches each project as a Tolkien adventure. Armed with spirit, wisdom and an expert understanding of the mystic SEO arts, Shelby’s ability to not only mesmerize and enchant an audience, but ultimately summon them to your digital Tower of Guard is an epic that will take about 9 hours of screentime to tell properly. With a genuine appreciation for her work and the people she works with, Shelby is the thoughtful and resilient voice needed to boost your digital marketing efforts.
Digital Marketing Consultant
What fuels Jenna? A desire to see sustainable organizations and businesses succeed — and coffee. Lots and lots of coffee. Jenna is driven to take your digital marketing to all-new heights, from SEO to PPC to social media and everything in between. She can look at your online presence and with a keen, analytical mind, determine the best course of action for your organization to reach its full online potential. But she doesn’t stop there — Jenna will carefully tend to your online presence, constantly looking for new, exciting ways to make it bigger and better than before. After all, evolution is the nature of the internet and Jenna is always ready to help your digital strategy evolve and align with the trends.
The most fundamental element of any good book — or sappy Hallmark movie, for that matter — is the excitement of wondering what comes next. In this latest and, dare we say, most exciting chapter of her own story, Hilary leaves clients on the edge of their seat, eagerly anticipating the next page in their marketing strategy. And believe us, we’ve skipped ahead — you’re going to love it. With a kindhearted and adventurous spirit, Hilary relishes the chance to craft a marketing strategy for your brand and make you the main character of your own hero’s journey.
Digital Marketing Specialist
Willingness to try new things has taken Courtney to some interesting places in the world — six countries and counting. But that love of adventure goes far beyond international travel. With a determined attitude — she graduated with two degrees in the middle of a pandemic, after all — Courtney’s willingness to try anything means punching your online marketing into hyperdrive with fresh, exciting strategies guaranteed to take your brand to galaxies far, far away. This creative and technical expertise makes assembling a superpowered digital strategy look as simple as snapping her fingers.
Accounts Receivable & Facilities Manager
What does it take to reach the rank of seventh degree blackbelt? If you ask Kim, it takes hard work, patience and discipline. Kim applies those same principles to her kwoon right here in the office. Her calm, collected attitude ensures accurate invoices for our clients and keep our operations running smoothly at 11 Olt Ave. With a penchant for skydiving and riding motorcycles — or jumping them over pickup trucks — Kim brings an exciting, fun-loving attitude to the McDaniels team.
Kimba Jean-Jane McDaniels
We're always looking for talented new people...
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