McD Marketing is a close-knit, creative marketing team that has a love for telling stories. While we may have an occasional office chair race or like to recreate iconic scenes from movies (yes, there’s video proof), our team continually brings it for our clients. Whether you’re in travel and tourism, healthcare, agriculture or financial services, McD is known for knocking it out of the park and getting results. But we also help boost marketing for businesses that are ready to take their efforts to a new level, too! Regardless of your industry or service, the list of projects McD has rocked proves that brand authenticity, strong creative and a strategic mix of digital and traditional media works. By joining efforts with us, we’ll work together to make people stand up and take notice of your business. We are seasoned, tested, proven.
Eugene W. McDaniels first opened our doors in 1966. This set in motion the hands-on approach and work ethic that still make McD a great place to work and do business with today. That’s because your vision is our vision. Your success is our success. And it’s paid off for us. We have a long list of highly satisfied clients. Our employees love working together. We’ve received numerous accolades for our award-winning work. And we continue to expand our business as we are leaders and experts in every market we serve.
Whether it’s on the phone or in email, you’ll always have a direct line to someone who works on your account. We also love to hear the ideas and insight you have about your brand. That means you’ll have plenty of chances to brainstorm with us and get excited about the impact your marketing will make. Here’s a quick overview of our process and how we craft a story that’s authentic to your business to help you reach your marketing goals.
Step 1: Collect & Review
We’ll talk to your team, gather existing plans and information, do our research and evaluate the environment and trends related to your specific industry and competitors. Then we’ll package our findings in a Situation and SWOT analysis to give you a bird’s-eye view of your brand’s current impact.
Step 2: Research & Strategy
McD also helps you identify niche market opportunities. We’ll help you weigh/value your top market draw and determine profitability and market size to help you rank resource allocation.
Step 3: Develop a Plan
Your final marketing plan will include measurable objectives, strategies, creative direction, tactics, budgets and timelines. Having a road map of defined campaign tactics, initiatives and assessment metrics is key to marketing success.
Step 4: Assess Outcomes
Every marketing piece works together to tell your whole story. So we’ll look at various metrics to give you a complete picture of how our combined marketing efforts have made an impact. This includes: website traffic, social media engagement, inquiries, customer/visitor volume and market share growth.
Strategists, writers, designers, videographers, media buyers, programmers, project managers, animators — McD is a fun-loving team of creative thinkers. So if you like working with a partner who can keep delivering integrated campaigns that stand out and make an impact — you’ve just found your match. We listen, do our homework, apply our industry expertise, craft messages that are authentic and put together plans that get people talking about your brand.
Our team is ready to get to work for you. Give us a challenge. We're up to the task. Contact us today.