Pulaski County Carvertise


Taking Tourism to the Streets

Works // 08.05.2022 // Pulaski County Carvertise

Taking Tourism to the Streets

McDaniels Marketing & Carvertise Pick Up More Traffic for Pulaski County Tourism.

Situated on one of the most historic cross-country highways in the history of the United States and nestled among the gorgeous, rolling hills of the Ozarks, Pulaski County, MO, is the perfect destination for anyone looking for a peaceful, outdoor getaway. From world-class bass fishing to peaceful flowing waterways ideal for float trips to Route 66 sites, the adventures found here are memories that last a lifetime.

The challenge

Finding a way to stand out amongst your competitors is an ongoing assignment in tourism marketing. A good marketing plan has all of the pieces to the puzzle – traditional media, digital advertising, a strong web presence, outdoor advertising, but what about something new and unique? This is what McDaniels Marketing went on a quest to find.

The solution

CarVertise

Get Away to Pulaski County, MO Highlighting the many charming qualities of Pulaski County was the first step for the McD Creative team — coming up with a truly out-of-the-box way to reach the audience came next. To achieve a one-of-a-kind experience, we reached out to Carvertise to help us reach rideshare passengers yearning for a sense of exploration. The McD Creative team designed custom vinyl wraps to be applied to the Uber and Lyft vehicles in the Kansas City market, highlighting both the more laid-back atmosphere and the sense of adventure that comes from exploring the destination.

The McD Creative team also wrote and designed a postcard — which highlighted outdoor amenities, historical sites, Route 66 attractions and more — to be handed out to passengers by the rideshare drivers.

The postcard also featured a QR code that drove users to a custom landing page outlining each of these amenities in greater detail. The landing page also directed users to plan their trip using the pre-built Itineraries pages created for Pulaski County.

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And the results?

The three-month campaign hit the road in April 2022 with four cars deployed in Kansas City, MO. Campaign expectations were set at 4,800 miles and 700,800 impressions for all four cars.

But it’s safe to say the campaign has outpaced our expectations.

  • Drivers logged a combined 25,656 miles and garnered 3.75 million impressions!
  • The campaign exceeded expectations by 180%.
  • The Carvertise drivers exceeded expectations by 11,256 miles and 1.6 million impressions
  • An additional $7,391 worth of brand awareness.

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