What if you could leverage a page with an established online presence and an engaged following to promote your brand? Well, when you partner with a social media influencer, you get just that.
McDaniels Marketing believes in the power of partnership. Learn about some of our technology partners who specialize in the niche aspects of the digital marketing industry.
HIPAA compliance is an opportunity to protect your users’ privacy, while ADA compliance seeks to support users no matter their ability. Learn how McD Digital can help your website be compliant.
Server-Side tracking is becoming necessary as businesses continue to prioritize clients' privacy while still having access to marketing information.
Despite all the advances in cybersecurity technology, passwords remain a weakness in corporate networks. Learn why password management is so important.
If a logo is the face of your organization, the brand is its soul. And whether you know it or not, your organization has a brand.
Programmatic advertising makes your marketing strategy lightning fast, allowing you to start achieving the results you are looking for.
Our brains can process information in 13 ms! How your business rises to the top of customers’ minds and the top of a Google search comes down to strategy.
Google Display ads reach demographics in all areas of the Internet. Here's how to make sure your ad is ready on any platform.
360 videos by McDaniels Marketing provide an immersive look at your organization, providing information needed to convert initial interest into a sale.
Larger, more diverse, and empowered than any other generation, Gen Z is challenging marketers’ methods and strategies from past decades.
We’ve found four intriguing options for a unique digital advertising opportunity for your organization. See if these platforms are right for your brand.
The entertainment industry was one of the hardest hit by the pandemic. How do we give music lovers an engaging, exciting experience while reopening safely?
QR codes were all the rage in the early 2010s — and then they just disappeared. What happened?
Here's how Google's decision to start blocking third-party cookies will impact you as a consumer, a marketer, and a business.
Google Search can be on overwhelming topic and deservedly so because it is, well, quite complicated.
Learn about open-source and custom proprietary CMS without the bias of web developers who are committed to a single platform.
Your online reputation matters to consumers, but it can seem daunting to tackle by yourself. Here's how to best manage your online reputation.
After many weeks spent in isolation, US travelers are heading out once again. Learn how McDaniels can help you stay up to date on new travel trends.
SEO or search engine optimization can help your customers find you. Here's how SEO can make your business easier to find.
Spending time with your friends and family are moments to be cherished. Learn how me and my wife spent our staycation, right before the pandemic hit!
The easily consumable format of podcasts fits well into our busy lives. Learn about the benefits of podcast advertising.
Measuring return on investment is a marketer’s way of proving their efforts bring in results. Learn how experiential marketing is affecting ROI.
Check out some of our biggest takeaways from Hootsuite and We Are Social’s latest installment of their 2019 Global Digital Statshot report.
Instagram announced the total number of likes and video views are being removed for some users in select countries. Learn why here!
Product placement was one of the most subtle forms of advertising, but it might be turning into more of a distraction than a seemingly natural choice.
Video marketing can be an effective way to catch a consumer’s attention by being more interactive manner than print advertising.
Read McDaniels' advice on how your brand can create marketing messages that stand out and get opened.
At McDaniels Marketing, we want to better enable you to identify, categorize, and obtain the necessary skills to improve user experience (UX).
Here’s how OTT Services & Connected TV has changed the traditional media landscape and how you can use it to your advantage.
With attention spans shrinking and video production improving, it’s important to utilize your resources wisely and create impactful content.
What if you thought of your brand as an experience? User experience makes a huge difference in how and if people interact with your brand.
Brand consistency takes you beyond the hard sell and provides a perception of quality and professionalism that adds to your brand equity in many ways.
In honor of National Video Game Day, we wanted to highlight how Dave took a passion project and made it into an out-of-the-box marketing tactic.
Consumers trust. With an influencer, it’s as much about a persona as it is about a brand. Here's how you can capitalize on this trend.
Did you know your website should also be ADA compliant? Enhancing your website for ADA compliance is good customer relations.
If you want to brand or rebrand, a logo is PART of your brand. But your brand goes farther, and developing it takes more than color and letters.
From search engines to social media and apps, it takes more effort and creativity to connect with customers. Learn how with McDaniels Marketing.
Your digital sawdust is not useless. We can use it to build more content, expand your audience, increase your page views, and build your brand.
Search engine optimization, or SEO, is a must-have when you launch a website, but it takes care and maintenance to keep it robust.
The Visit Mason City Welcome Center display didn’t really stand out to guests passing through the center. So McDaniels design a brand new kiosk for them.
What the heck is HTTPS – and why should I care? It’s a question our clients are asking more and more, thanks to more and more buzz across the web.
Microsites and branded blogs are reporting increased conversion rates. These little workhorses are quick, secret weapons. So why don’t you have one?
SEO is more than putting your site at the top of the search results. Learn how Technical SEO differs from a total SEO approach – and why you should care.
Here are four points that you should keep in mind when crafting a digital advertising campaign with your advertising partners.
Give your booth a boost and read McDaniels Marketing tips for worthwhile trade show marketing.
Meet Generation Z, the up-and-comers following behind the Millennials. They will soon be making a big impact in the marketing world.
Going hunting today? If you’re like most of the McTeam, you’ve made Pokémon Go your go-to partner for lunch. And breaks. And happy hour. And…
At McDaniels Marketing, we asked our developers what goes into mobile design and how to ensure your site is mobile-ready. Here’s what they said.
Quick, pull out your marketing plans for the last three years. McDaniels Marketing thinks you should be moving with your customers. Here's how!
More than a buzzphrase, “buzz marketing” first took flight a handful of years ago and is already being taken to new heights.
Responsive design futureproofs your website, so no matter the next great gadget (Apple Watch anyone?) your site looks great on any screen size.
By carefully crafting a message that is promoted (online, broadcast, or in print), you can consciously affect the way your business is perceived.
It’s a digital world and that doesn’t only mean e-mail and websites, especially with a younger crowd. Here are two of our favorite up-and-coming tactics.
Here are our favorite tips for making Facebook marketing worthwhile, in no particular order.
Generation X, Millennials, Gen Z – they’re the ones driving the future. Reaching the digital generation takes savvy, creativity and flexibility.
Have you heard? Google changed its search algorithms – again. The buzz is that mobile-friendly websites are the new darlings of the new algorithm.
Find an SEO firm that walks the walk with real-world results and strategies that succeed. Here's what to ask them to find out if they're up-to-snuff.
Social media can seem deceptively easy. But if you don’t have a calendar, how can you know if you’re following the 4-1-1 rule to be successfully social?
Let McDaniels Marketing open your eyes to the possibilities and power of viral video.
When it comes to social media, if your budget won’t allow for a continuous presence year-round, consider some other key peaks in clicks.